netTrekker Blog

Engaging Students Through Personalized Learning

You’re going to start hearing this a lot from us in the near future – netTrekker helps you engage students through personalized learning.  This is, in fact, our new “tagline.”  You may be asking yourself, “What was netTrekker’s tagline before, and why did they need to change it?”

Good questions.  netTrekker previously used these two taglines:

• The #1 educational search tool for K-12 schools.
• Redefining search to help every child learn.

Why did we change our tagline?  We needed a tagline that:

• Better reflects our focus on student-centered learning tools
• Positions netTrekker as more than just a “search engine/search tool for schools”
• Represents the purpose of our expanding line of educational solutions

In coming months, new content, tools and resources will be added to netTrekker, shifting its function from that of an educational search engine to a digital solution (content and tools) repository built on the industry’s most powerful search platform.

How did we choose THIS tagline? Engaging students through personalized learning.

After much consideration of feedback from our customers and employees, review of primary and secondary research findings and trends in the industry, as well as first hand discussions with educators, this tagline was selected because it:

• Speaks directly to the biggest challenge facing the education world (engaging students).
• It introduces the new category of solutions that we are evolving into (personalized learning).

One of our Customer Advisory Board members who helped us reach this decision was Mary Woodard, Director of Library Services in Mesquite ISD in Texas.  She shared why she thinks this was the right tagline for netTrekker and what she hopes netTrekker will become with this new mission – Engaging students through personalized learning.

“In this tagline, I see two words that are a focus in our district: engaging and personalized. In order for 21st century students to be successful, they must be engaged with their learning, and this is a challenge in today’s fast-paced world. Web 2.0 technologies now make it possible for students to customize and personalize the information that they receive, so that it is tailored to their specific learning needs. This customization makes learning personal and meaningful for each individual and is the best way to keep students engaged. I’m excited to see how netTrekker might merge web 2.0 features like RSS and embeddable widgets with their already robust search engine.”

What features would you like to see netTrekker add to help you engage students through personalized learning?

Tags: 21st Century Learning, engaging students, netTrekker, personalized learning